Minor Figures

Summary

Minor Figures describe themselves as “a coffee company that makes coffee products for coffee lovers.” They offer canned caffeine options, carton oat milk options, and hold a “no dairy” promise.

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What we've done

1.  Photo/ Video production

2. Paid ads examples

3. Graphic Design

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PROBLEM, CONSEQUENCES, HESITATIONS

After studying Minor Figure’s online presence, we were inspired by Minor Figures’ pride in presenting quality, fun, and experimental/immersive content and experiences. We understand content creation and consistent communication takes a lot of time, work, and resources, and we wanted to create work that could be a part of the solution and contribute to their content and events marketing efforts. That's what excites us about the marketing potential for Minor Figures.

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DESCRIPTION

We challenged ourselves to create multiple deliverables in a single half day production with a variety of uses including Google banner ads and different social media platform ads. Our goal was to produce content that captures Minor Figures’ cool analog VHS aesthetic, while communicating directly with their ideal audience demographic.

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Conclusions

The result was a variety of reusable content capturing the hypnotic and nostalgic digital aesthetic that is uniquely Minor Figures. The deliverables created include all white background product photos perfect for e-commerce, styled product photos from various angles perfect for vertical and horizontal banner ads and website use, and short videos and gifs to use as scroll-stopping social ads.

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Whether you’re an established product company needing creative support for your marketing efforts, or you’re launching your first product and looking for an all inclusive digital marketing and content creation partner, our team is ready to produce scroll stopping content and effective strategies to generate leads, showcase your product attributes and brand’s personality, and boost your digital marketing efforts. If you need help executing an effective ad strategy or creating all the content necessary to launch a product, schedule a call today to get started.

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